1 What’s journalism?
- Tell readers what they want to know
- Tell them what they need — but may not want — to know
- Be engaging and interesting
2 The Charlie Chaplin rule
… or what can readers be expected to know.
- Most will know of Charlie Chaplin
- Almost no-one will be able to name the assistant producer of his film Modern Times
3 Include or not include?
- When in doubt, leave it out