Three golden rules for journalists

Cary Grant and Rosalind Russell in His Girl Friday, a film about journalism and journalists

1 What’s journalism?

  • Tell readers what they want to know
  • Tell them what they need — but may not want — to know
  • Be engaging and interesting

2 The Charlie Chaplin rule

… or what can readers be expected to know.

  • Most will know of Charlie Chaplin
  • Almost no-one will be able to name the assistant producer of his film Modern Times

3 Include or not include?

  • When in doubt, leave it out