Recent posts

Avoiding the overuse of “very + adjective”

Even for native speakers of English, building up a rich vocabulary can be quite challenging. Much easier for instance to use very + adjectif rather than struggling to find “le mot juste”. The table below is a handy guide for this task. A word of warning, however: the alternative to very + adjectif must be …

Making the case for Case Studies

Getting customers to talk about the benefits of your products is a powerful marketing tool with a proven track record. Case studies give a structure to positive customer feedback, so they read more like reports. Neutral, yet persuasive “He said/she said” & “block quotes” Clear layout with headings Solves customer problem (eg: regulatory compliance) Any …