Making the case for Case Studies

Getting customers to talk about the benefits of your products is a powerful marketing tool with a proven track record.

Case studies give a structure to positive customer feedback, so they read more like reports.

Neutral, yet persuasive

  • “He said/she said” & “block quotes”
  • Clear layout with headings
  • Solves customer problem (eg: regulatory compliance)
  • Any other benefits

AMTRAK case study

I wrote this case study in 2017 for the website of Timestrip UK, the producer of “smart” temperature indicator labels.


  • Identifies customer problem — make savings and cut losses
  • Authorized use of customer logo
  • Images of Timestrip labels
  • Identifies Timestrip solution + other benefits
  • Layout makes content clearer
  • Click screengrab to read

Other Case Studies for Timestrip

Go bilingual

5-10 customer case studies in flawless local language & English versions look great on a site or attached to a LinkedIn profile

Marcel Wiel
Content Writer & Translator
ContactGet case study info